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SEFOMA Booklet
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This is a booklet for a SEFOMA exhibition on sculptor Alexander Calder that I made for my Typography class. I used InDesign to create it. I decided to focus on what Calder is most famous for: his mobiles. My concept also emphasizes Calder’s fascination with the universe and the influenced it had on his work. I used Gothic Century because I think its shape reflects Calder’s style, and the primary colors also reflects his art.
Logos
Found Alphabeth
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The assignment was to create an alphabet using everyday objects. I chose to use glow sticks. I shaped the glow sticks to form specific letters and taped them to a table. The photographs were taken in total darkness with the camera set to a very low shutter speed, which keeps the lenses open for longer and making it possible to capture light. The hardest part besides shaping the sticks was to hold the camera still for several seconds. Once all the pictures were taken I put them together in Photoshop.
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Monday, February 28, 2011
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Symbol Collection
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Each one of the symbols above represents a compound word. The purpose of this project was to communicate fast and effectively with the simplest image possible, creating a sort of icon that represents the word. I believe this will help me in the creation of logos. The symbols were created in Illustrator.
Producr Redesign
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For my Advanced Visual Media Class I redesigned the package for Bigelow's Cozy Chamomile Tea. The problem I found with the original package is that it uses bright yellow and green which in my opinion communicates something like lemon-lime rather than chamomile. The original also uses a variety of typefaces, making the design look cluttered. My new design is simple and modern which I believe will appeal to the target audience (middle-aged females.) It will attract new costumers while still being recognizable to those who already use it.
Artery Poster
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This poster started out with an assignment in which I had to design a visually appealing composition using only solid, black and white geometrical shapes. Once that was done, I had to transform it into a poster, replacing the shapes with text and images. I created the shapes in Illustrator using the pen and shapes tools and then used Photoshop tools such brushes and masks to add textures and actually create the poster. Only little changes where necessary to turn it into a poster, proving that the black/white composition was actually pretty strong. I wanted the poster to have a mix of grunge and urban styles that still resembled the first black and white composition.
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Saturday, February 26, 2011
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