For my Advanced Visual Media Class I redesigned the package for Bigelow's Cozy Chamomile Tea. The problem I found with the original package is that it uses bright yellow and green which in my opinion communicates something like lemon-lime rather than chamomile. The original also uses a variety of typefaces, making the design look cluttered. My new design is simple and modern which I believe will appeal to the target audience (middle-aged females.) It will attract new costumers while still being recognizable to those who already use it.
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